Surfing experienced a resurgence at the start of the 20th century and its popularity as a sport has never flagged since. New surfing activity focused at Waikiki and grew alongside Oahu’s fledgling tourist trade. Writer Jack London did much to publicize the sport in his 1907 article, “A Royal Sport: Surfing at Waikiki,” published in Woman’s Home Companion. London was introduced to surfing by Alexander Hume Ford, a journalist and surfer who founded the Outrigger Canoe and Surfboard Club in 1908. Another inspiration for London was George Freeth, an Irish-Hawaiian beach boy he nicknamed “Brown Mercury.” Waikiki’s star surfer at the time, Freeth demonstrated surfing in California, sponsored by the Redondo-Los Angeles Railway and Henry Huntington, while working as a trainer and lifeguard.